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1. Culture is using tech to communicate nearly everything these days. Throw me an example and I'll show you a site.
2. Carefully, but also at the same time "dangerously". We need just as much wisdom and guidance by the Holy Spirit as we need the passion and fire and burn of being "entrepreneurial" in our online endeavors. A good mix, I'd say.
3. a decade, or more. ... well, i've always said that (because I've heard that in some great research) but perhaps it's catching up slowly... ... nah. a decade.
I think the church needs to use everything we can to communicate with people - TXT, Facebook, E-mail, YouTube, Phone Calls, Snail Mail - Everything.
T.V. is the only one that shouldn't be use because it is static and not as "reaching out" as the other sources. Heck, I go to the internet to watch shows now. Many of my teens do as well. It is a user-driven culture and T.V. doesn't lend itself to it.